A great write up by Dave Thomas on how the title "Software Engineer" simply doesn't cut it when it comes to sucinctly describing what the people in these roles provide:

[A] good developer can sometimes manage to deliver that value without actually writing a line of code. Developers occupy a unique position in most companies, sitting at the confluence of many business units and their customers. Developers often have a broader picture of how the company works and how things interact that many of the business’ managers. Many times I’ve seen a manager deliver a requirement to a team, only to have the team respond, “we can do that, but why not just…?”

So, if we’re engineering anything, it’s value, not software...

The people who deliver value by iteratively refining software deserve to have a name for what they do. It isn’t programmer, designer, analyst, front-end developer, or software engineer. It’s bigger than that, and it’s more subtle.

A great reminder at a time where the "programming" part is becoming more and more automated in our work. The contribution expands beyond the specific tools used to provide solutions.